Brand Strategy Consulting

We’ll look at who your target audience is and what drives them and figure out if there are others that you might be a good fit for. In other words, customer segmentation. Then we’ll go deep on who they are and how and where to reach them — and make sure we’re all clear on why they should love you with a capital L.

If you think you don’t have competition, you’re wrong. If you don’t know who they are, by conducting market research, we’ll find them and figure out what you do better than them and vice versa. And most importantly, we’ll pinpoint your competitive differentiation. We’re not just any brand consulting firm — our proven approach goes deep into SEO research and social media listening during this phase to uncover relevant data points. Sometimes we’ll throw some curveballs your way that will help with the brand management process.

This is the fun part. Are you serious? Snarky? Witty? Quirky? High-brow? Artistic? Blunt? Serious? Approachable? Without an effective brand voice and tone exercise, your copy, content, and visuals will look, sound, and taste like a really bad stew (and no one wants that). Did we just say stew?? We did, yuck. You get the point.

You want consumers to instantly recognize how you look and sound — and most importantly, how you make them feel. During the final creative development stage, we take everything we’ve learned from the strategy and design your shiny new book of brand guidelines that will inform your long-term marketing efforts. This will help guide how you build incredible customer experiences by creating a standout creative production and marketing strategy to drive growth.