Meet The Favorites
Our core team that loves to build marketing programs that don’t suck.
Laurie Heller
Founder & Brand Strategist
Heller (no one calls her Laurie) has 20+ years of experience in brand management, digital marketing, PR, marketing operations, CRM, social and events. She's worked across digital and traditional and understands how critical it is to connect the dots. Heller has held a variety of marketing roles at IBM, Keds, JanSport and DreamWorks, as well as a handful of startups.
Anne Soderstrom
Senior Brand Strategist
Anne Soderstrom has 20+ years experience in global brand management, strategy, digital, design, and creative direction. She’s worked in both B2C and B2B environments and has held leadership roles at JanSport, Royal Robbins, Fellow, and others. Anne is passionate about applying a B2C lens to B2B marketing and is a force of nature when it comes to transforming and redefining brands.
+ our on-demand special guests
Depending on the scope of your project, we’ll call in our Favorite special guests (yes, we’ve worked with them for years so they are totally vetted — no stranger danger here) to help with things like design, paid search and additional copy support, etc. We do this intentionally so you only pay for what you need when you need it.