GUERRIERS
GUERRIERS is a brand new tennis-inspired uniform designed to celebrate the unique style of the modern humans who wear it. We were brought on board to help the founder assemble the right team of creative and brand strategists to bring her vision to life. The project scope included:
Overall brand positioning: voice/tone/visual ID
Buildout of e-commerce site on Shopify
Social media content strategy and development
Digital paid media strategy and execution
Photoshoot coordination and production
Team: Laurie Heller, Emily Davis, Sorra Lee, Kate Messinger